Coursework Brief

Advanced Portfolio Brief Specifications

Here is the coursework outline/brief provided to me by the media department.

(The exam board require you to create your own “identity” for your artist or performer.

You can use the title of the track but you must produce a new original branding for the artist or band. This must be constructed to reflect the genre and appeal of the performer.

Therefore if your song is by Beyonce then you can’t use the name Beyonce or images of her on your DVD/CD covers or any of your production pieces. You can still use the name of the track.)

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

•a website homepage for the band;

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•a cover for its release as part of a digipak (CD/DVD package)

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•a magazine advertisement for the digipak (CD/DVD package)

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

•a website homepage for the film;

•a film magazine front cover, featuring the film;

•a poster for the film. 

3. A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:

•a listings magazine front cover featuring the new soap;

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•two hyperlinked webpages (with video extract) for the soap’s website;

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•a poster for the soap.

4. An extract from a new documentary TV programme, lasting approximately five minutes, together with two of the following three options:

•a radio trailer for the documentary;

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•a double-page spread from a listings magazine focused on the documentary;

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•a newspaper advertisement for the documentary.

5. A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract), together with two of the following three options:

•a newspaper advertisement for the channel;

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•a double page spread for a listings magazine, focused on the channel’s launch;

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•an animated ident sequence for the channel. 

6. An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

•a radio advertisement;

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•a TV programme sponsorship sequence;

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•a web pop-up.

 7. A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:

•a poster for the film;

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•a radio trailer for the film;

•a film magazine review page featuring the film. 

I have chosen Brief 1 to complete for my coursework and opted to create a music video and a CD package. I plan to create a magazine advertisement and a digipak as my two ancillery texts.